Sunsilk
Co-creation

A Global re-positioning project for the brand, reintroducing the entire line of products and their new co-creators. I entered in the beginning of production phase of the first materials, not participating the first round of creation, and was responsible for the subsequent projects: launch of new products, actions and so on. It was a big joint project with the service and planning team at JWT London and was developed over 3 years.