24 Hours
of Care

Over 8 million Canadians are unpaid family caregivers working around the clock, above and beyond their regular day jobs. To raise awareness for their unseen sacrifice, we created 24 Hours of Care, the first 24-hour long interactive film, giving Canadians an unfiltered look into the lives of 10 real caregivers. Viewers are brought into their homes to be first-hand witnesses of all caregivers do – happy moments, hard moments, and everything in between – to show how their caring never stops.